In a recent article by Chanelle Bessette, the reporter discusses Wal-Marts promotion of "Green Monday". A week after "Cyber Monday" Wal-Mart and other big retailers are trying to increase their online and mobile sales. The retail giant Wal-Mart wants to continue to increase their sales in this category in order that they may retain their title as No. 1 in sales from last year.
Why does Wal-Mart feel that it needs another day to promote its online sales? Was Cyber Monday not enough for the them? My thought is that Wal-Mart is trying to out compete Amazon with its online sales. The company wants to be number 1 in very industry. They also care so much about sales revenue that they are willing to have another promotional day. Customers probably are content with this extra day, but when is enough enough. If a company is so focused on gaining revenues that they can't focus on other important issues, there should be genuine concern. In this society, it is all about getting ahead and doing whatever it takes to get there. Does Wal-Mart really need another promotional day to be successful? No, but they do it anyway. It is just a little concerning that Wal-Mart continues to take every opportunity to make an extra sale.
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